Social Media and the Globalization of Business

Wednesday, May 25, 2011
8:00 AM - 5:00 PM
(Pacific)
Bechtel Conference Center

Social media—such as Facebook, Twitter, YouTube and LinkedIn—are increasingly being used for business purposes. The conference will discuss how social media promotes the globalization of ideas in the workplace, with a focus on the promotion of professional development and business development.

Two research papers, based on primary data, will form the core of the conference.

The first, a study done by NOVA, a federally funded agency to promote the employment of a skilled workforce in Silicon Valley, will look at how social media is used by Silicon Valley engineers for professional development and recruitment.

The second, a study done by Stanford University's Rafiq Dossani, examines corporate social media policy and practices for promoting innovation, project management, hiring, marketing and other business functions.

Please click here to read the Stanford Daily coverage of the conference.

Agenda

8:00am - 8:30amRegistration and light breakfast
8:30am - 8:45am                     

Rafiq Dossani, Senior Research Scholar, Shorenstein Asia-Pacific Research Center, Stanford University

Themes of the Conference

8:45am - 10:00am

Philip Jordan, Green LMI Consulting
Stephen Jordan, Green LMI Consulting
 

Social Media Trends with Silicon Valley Employers

(The paper and the presentation are avaiable for download at the bottom of the page.)
 

10:00am - 10:15amBreak
10:15am - 12:15pm

Panel Discussion I

Moderator: Manuel Serapio, Faculty Director and Associate Professor of International Business, University of Colorado at Denver

  • Tuomo Nikulainen, Researcher, ETLA-Reserch Institute for the Finnish Economy
  • Rahim Fazal, CEO & Co-Founder, Involver
12:15pm - 1:15pmLunch
1:15pm - 2:30pm

Rafiq Dossani, Senior Research Scholar, Shorenstein Asia-Pacific Research Center, Stanford University

Social Media in the Workplace

(The paper and the presentation are avaiable for download at the bottom of the page.)
 

2:30pm - 2:45pmBreak
2:45pm - 4:45pm

Panel Discussion II

  • Matt Ceniceros, Director of Global Media Relations, Applied Materials
  • Ankit Jain, Software Engineer, Google Inc.
  • Saurabh Mittal, Head of Customer Experience Practice, Wipro
  • Don McCullough, VP Marketing for IP and Broadband, Ericsson
4:45pm - 5:00pmWrap up

 

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