The Japanese Entrepreneur: Making the Desert Bloom

Japanese themselves describe the habitat for entrepreneurship in Japan as a "wasteland", a "desert." It has been decades since the world has seen the growth of Japanese corporate giants from start-up seeds. Where are the Microsofts, Oracles, SUNs, Ciscos, E-Bays? The Japanese entrepreneurial "habitat" is dysfunctional in many ways--cultural, social, personal, educational, governmental. Fixing the "habitat" is not easy because it is so multidimensional and requires coordinated industrial and governmental policies and much cultural change. What is needed now is one (or a few) experiments in "habitat" design to demonstrate that successful "habitats" can be established in Japan. In a recent book (published in Japanese), Brunner and I proposed that Special Entrepreneurial Zones (SEZs) be established. We gave some rather specific recommendations for "habitat" design (i.e. the rules of the SEZ). The timing of our SEZ proposal is fortunate because the Japanese government and Diet are now earnestly considering the establishment of special economic zones, so there is some hope for an SEZ that will (experimentally, at least) make the "desert" bloom.