Freeman Spogli Institute for International Studies Walter H. Shorenstein Asia-Pacific Research Center Stanford University


Shorenstein APARC News



June 20, 2006 - SPRIE In the News

SPRIE benefits from the experience and knowledge of its Advisory Board, and one member of the Board and his company were recently the focus of a Newsweek article called "Shanghai Starts Up," a look at how some Chinese software firms are fighting to "jack up outsourcing to a new level."

"Shanghai Starts Up": Leonard Liu's company Augmentum focus of Newsweek article

Appeared in Newsweek, June 12, 2006

Steven Levy looked at Liu's company Augmentum, a rapidly expanding three-year-old software start-up whose programmers are working on projects that go beyond the traditionally "low- and medium-level programming" tasks that have usually been outsourced to China.

The article, which originally appeared in Newsweek's June 12, 2006 issue, examined the challenges that face Chinese software companies as they attempt to tap into their workers' creativity and innovation to tackle the most advanced programming projects at--as Liu puts it--"a third of the price it would cost our customers to do [it] in-house."